May 23, 2007

Renourish - Tools for Green Graphic Design



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“When green design is usually discussed, most people think of buildings, products or even cars, but what about packaging? Shouldn't magazines, business cards, brochures and websites be green?” Yes, indeed, they should. And we are pleased to discover another resource available to communication designers attain these goals. Eric Benson, founder of Renourish, when he launched the site last year, wanted to “start the conversation on green graphic design by providing definitions, tips, and links to sustainable resources designers can use to make their work a little greener.” His useful guides and case studies sit well beside the ranks of the Society for Responsible Design, Design by Nature, the more recently mentioned Design Can Change, and, of course, the AIGA's (American Institute of Graphics Arts) very own Center for Sustainable Design. But Renourish is also a very worthy jumping off point if you want to know more about making greener choices in paper, ink, printing, packaging or design firms. ::Renourish.

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