Can a graphic designer be a catalyst for positive change? Breaking down the concept of "green design" step-by-step, respected industry leader
Brian Dougherty, with
Celery Design Collaborative, captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations.
Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
