May 14, 2008

Green Graphic Design: Why And How to be More Eco-Friendly

Wine Bottles
Green Graphic Design: Why And How to be More Eco-Friendly
by Angela Ferraro-Fanning of 13thirtyone Design

Why Green Design?
“According to the U.S. Census Bureau, the world population is expanding at a mind-boggling rate. The world reached 1 billion people in 1800; 2 billion by 1922; and over 6 billion by 2000. It is estimated that the population will swell to over 9 billion by 2050. That means that if the world’s natural resources were evenly distributed, people in 2050 will only have 25% of the resources per capita that people in 1950 had.”1
Both our individual lifestyles and the way we run our businesses contribute to this rapid decrease in resources. If we as small business owners or freelancers can control our services easily and lessen their harmful effects on the environment, why wouldn’t we? Many people are under the impression that running an environmentally friendly operation at work or at home costs loads of money and time. This isn’t necessarily true at all. In my experience,